Because the thing that everyone seems to be forgetting is: who really cares about The Tonight Show? Like newspapers, vinyl records and having sex in the backseat of a car, it’s something that people think they like, mostly for nostalgia’s sake. It’s 2010! Late night network talk shows are no longer all that relevant—the ‘brand identity’ (sorry!) is negligible. Let Jay Leno go down with that sinking ship. This is a chance for Conan to work on a platform that’s based on how people are entertained today, not how they were entertained in the 60s.